TikTok: A comprehensive guide

TikTok is the fastest-growing social media network in history. That explains why nearly every brand wants to join the channel, but why does Congress want to ban the video-sharing service? 

The team at Pavone Group has been closely monitoring the growth of TikTok and how consumers and brands are using it. That includes lots of conversations with industry experts and late nights of endless scrolling in the name of research. The result is the comprehensive guide you see here. 

In the guide, you’ll find insights about TikTok’s audiences, best practices and details about that proposed Congressional ban. After you dig into the guide, feel free to reach out to Michael Pavone at mpavone@pavonegroup.com if you have any questions about TikTok and how it might work for your brand.