PMG poll identifies the best (and worst) branded April Fools’ brand prank

To marketers, the arrival of April means one thing — an April Fools’ Day celebration in which brands across the country attempt to one-up each other in a series of hit-or-miss pranks. But which pranks are hits and which are misses? A first-of-its-kind consumer poll from Pavone Marketing Group answered that question.

The poll, called Ad Antics, is a one-stop library of the year’s pranks from companies spanning health care, banking, technology, and consumer packaged goods.

“For every joke that works, there are at least five jokes that flop,” said Pavone Marketing Group president and CEO Michael Pavone in MediaPost coverage about the poll.

Pavone Marketing Group is no stranger to the national polling scene, having created the annual Super Bowl commercial poll, SpotBowl, which celebrated its 18th year in 2021.