PMG and PEBBLES Cereal Teams with Nike and LeBron James
east|west marketing group (Pavone Marketing Group’s team in New York) has been working with Post for more than 20 years. That work has included the design of countless cereal boxes and other materials, but a recent project featured a partnership between three iconic American brands.
The marketing collaboration was for Fruity PEBBLES and was part of a co-promo with Nike and NBA star LeBron James, who was brought into the project after professing his love for the colorful cereal as a kid.
east|west designed special Magic Fruity PEBBLES cereal boxes and turned LeBron into a Flintstone character (“LeBrontosaurus”) used on select Nike apparel. Items include the color-shifting Nike LeBron James 19 Low Magic Fruity PEBBLES™ shoes, Nike Magic Fruity PEBBLES Tees, and Hoodies.
“There are iconic American brands everywhere you turn with this project, from Fruity PEBBLES to LeBron to Nike. To have a chance to work with all three was a lot of fun and I think it shows in the final product,” said PMG President Michael Pavone about the client case study.
The partnership was promoted in Nike stores, at Nike.com, and on boxes of Magic Fruity PEBBLES, which are available for a limited time at select stores.