Volume 15 of quench’s annual Food & Beverage Trends report serves up actionable insights
Influencer-driven brands, gateway snacks and AI-powered drinks are just three of the nine trends in quench’s 2024 Food & Beverage Trend Report (Vol. 15). The report offers a glimpse at the cultural and marketplace forces that will shape food, beverage and CPG marketing in 2024 and for many years to come.
“There’s a big difference between a trend and an actionable trend,” said quench CEO Michael Pavone. “Anyone can identify trends, but finding trends that can be woven into marketing strategies or product development plans and can generate sales for a brand? That takes a lot of time and effort.”
The 15th annual trend report is based on in-depth research, analysis and contributions from leaders in the manufacturing, innovation, academic and agricultural areas of the food and beverage industries.
More information about the 2024 quench Food & Beverage Trend Report (Vol. 15) can be found on the Trends page of the quench website where brands can sign up to receive customized, in-depth presentations of the trend report.
Want to learn more about Pavone Group, our work and our people? Visit the Pavone Group Newsroom for news and other agency announcements. Want to join the Pavone Group team? Visit our Careers page!
