TRIO OF PAVONE GROUP CREATIVES NAMED TO GDUSA’S “PEOPLE TO WATCH” LIST

Graphic Design USA (GDUSA) has named three Pavone Group creative standouts to its prestigious annual “People to Watch” list. The list highlights designers and creatives who are making a significant impact in the industry, pushing boundaries, driving innovation and shaping the future of design. 

The three honorees include Leanna Waldron (production artist, Pavone Group), Paty Suiu (senior creative director, Eastwest Marketing Group) and Rebecca Armstrong (associate creative director, quench).

“Great and breakthrough work is our priority at Pavone Group and our industry is taking notice,” said Pavone Group Executive Creative Director Peter Harris. “Leanna, Paty and Rebecca bring the energy and passion to our clients every day. We’re pumped to see them recognized, and honestly, we’re not surprised.”

The following is what Leanna, Paty and Rebecca had to say about design and its ability to make a social impact. 

LEANNA WALDRON

Production Artist – Pavone Group (Harrisburg) 

“I think social impact comes with the territory. Whether or not you care is up to you. At some point many of us come across a project at odds with our conscience. We might not even realize how strongly we feel until we’re asked to participate. That’s a personal call to make. That’s not to say we have to be angels or crusaders; simply that our work has influence.”

PATY SUIU

Senior Creative Director – Eastwest Marketing Group (New York) 

“Design is everywhere, shaping how we feel, think and act. When used thoughtfully, it can break barriers, stir emotions, and inspire change—whether for a product or a cause. Designers hold the power to challenge stereotypes, promote equality and drive positive impact. Design is more than aesthetics; it has the potential to spark meaningful transformation.”

REBECCA ARMSTRONG

Associate Creative Director – quench (Atlanta)

“Graphic designers have the same responsibility as anyone with platform and privilege: to use their talents generously to make a positive impact when they can. However, designers are pervasively asked to work for free—not always for noble causes. My advice? Filter. Make sure it’s something you want in your portfolio, a cause you believe in, or something you genuinely enjoy creating.”