SpotBowl 22 winners: Lay’s and our predictive analytics tool

Celebrities were out in full force during the Big Game – in the stadium and in the commercials – but it was a feel good spot from Lay’s (“The Little Farmer”) that took home the SpotBowl 22 title. 

Also winning big? SpotBowl’s predictive analytics tool. 

The algorithm created by the Pavone Group data scientists analyzed each spot to determine how each ad would perform in the SpotBowl poll. When the polls closed at noon today, the game-changing analytics tool predicted four of the top five results from America’s voting. 

Visit SpotBowl to watch the Big Game ad line-up again and check out the final rankings.