Adweek and Central Penn Business Journal recognize Varsity for its explosive growth

It’s no secret that Varsity is growing, and people are taking notice. 

Pavone Group’s senior services agency has been honored with a pair of honors recently. The first recognition is a ranking on Adweek’s list of the world’s Fastest Growing Agencies, where Varsity ranked 59 out of 100 agencies. The second honor is a spot on the Central Penn Business Journal’s annual list of the region’s Fastest Growing Companies. 

It marks the first time on either list for Varsity and follows a three-year period of explosive growth for the agency. 

“This is another big win – or two – for Varsity,” said Pavone Group President John Bassounas. “The hard work of the Varsity team is what makes growth and recognition like this possible and it’s the fuel for the agency’s growth in the future.” 

Bassounas points to several key factors as reasons for the agency’s recent and continued growth. Chief among them is Varsity’s business model and its singular focus on aging services – a focus the agency identified decades ago. That emphasis on the mature market allows Varsity to see around the corner of trends related to aging populations, and puts the agency in a position to lead — not follow — as those trends become a reality. 

The Central Penn Business Journal recognition marks the eighth time in the past 25 years that Pavone Group or a Pavone Group agency has been honored with a spot on the Business Journal’s Fastest Growing Companies list. Joining Varsity in 2023 are Pavone Group (2021), Pavone (1999, 2000 and 2005), quench (2017 and 2020) and Leap (2014).